Tweeting can be rather disappointing especially when you have pumped out loads of tweets, but still not attracting a substantial engagement that you want. The fact that everyone on twitter is in pursuit for higher engagement rate makes it even harder for brands and businesses to increase their popularity on twitter.
To stand a chance of establishing your twitter presence, diversification is key. This means concentrating on some of the most powerful engagement tools that will give your brand a good quality of engagement. The best tool that you can put your twitter marketing weight on is none other than twitter retweets.
A retweet on a tweet means that the person retweeting it took their time to read the tweet, understand it and decided to share the content with their followers. This means by increasing the number of retweets, you can rest assured that your business will attract new quality leads that needs less convincing to buy from you.
So how do you increase the amount of retweets without having to break a sweat? Check out these 3 that you can put to practice today and start getting more retweets.
Pin the most important tweet
A pinned twitter post means locked post that remains on the twitter profile and cannot be removed unless unpinned. This means that anyone visiting your twitter page will see it. So, why do you need to pin a post? Due to the amount of traffic encountered on twitter on daily basis, you tweets may be drowned by this heavy traffic, hence denying them a better viewership. Pinning a tweet increases its lifetime hence increasing the number of people seeing it.
A pinned tweet can be a good opportunity for grabbing the attention of twitter users. The best tweets to pin include those promoting a free offer, a major announcement about you or your brand or an awe-inspiring blog post that you want to increase an audience in its favor. Pinned tweets grab the attention of the viewers and increases probability of them retweeting the post.
Retweeting other twitter users’ posts sends a strong message about you. People view you as a bold and selfless person and these are likable qualities that will make them reciprocate the favor. Choose the type of tweets you want to retweet. Your retweets will tell your audience more about you. Retweeting fun but informative tweets from your followers or just any inspiring tweet that you think will be of interest to your audience.
Ask for the retweets
This works perfectly too as far as multiplying your retweets count is concerned. Asking your followers to retweet your tweets may seem like selling out or desperate move but twitter users interpret it differently. The request makes twitter users feel important and appreciated especially if it’s a business making the request. People will retweet your post and you might be surprised to find your tweet trending on twitter. However, use this technique sparingly to avoid boring your followers with retweet request on every tweet.
How is the Twitter Retweet a Marketing Tool?
When social media platforms were first introduced into the world, people mostly looked at them as places where they can interact and connect with long lost friends and family. No one ever really looked at them as avenues that could be used to grow businesses in any way. Times have however changed and things have really evolved. As matter of fact, you will find that social media platforms today are being used to market businesses more than that they are being used tosocialize and interact with people who are far away. Businesses came to the realization that this is the best place to market themselves. They have realized that this is then most effective and efficient avenue through which they can tap into the global audience. They have managed to achieve this objective through various social media platforms features such as the twitter retweet.
The question automatically becomes how is the twitter retweet a marketing tool? For a person who has never looked at twitter as a marketing avenue, it is understandable that you cannot look at it from this perspective. The truth is it is in fact one of the most effective marketing avenues. It is one feature that a lot of marketers are taking advantage of today as they have realized that it can get them out to the market within a much shorter time and without having to spend large sums of money.
So the twitter retweet basically is effective at giving a business the visibility that it needs to reach out to the market. Visibility is the core of each and every social media marketing campaign. Without visibility, any social media campaign will fail. It is features like the twitter retweet that help the marketers get the visibility that they need. The feature allows a tweet that was originally sent out by the marketer to get to be seen by a larger number of people. This happens because the tweet gets sent out by many more people as their own tweet; this is what is referred to as retweeting. The third parties will resend the tweet out as their own but they will always acknowledge the origin of the tweet. This simply means that it does not matter how many people get to see the tweet and from whose timeline they will see the tweet from, they will always know the origin of the tweet.
Basically a twitter retweet is a very effective marketing tool as it makes it much easier for information to spread out to the market. The main aim of any marketing campaign is usually to get information about a business out there in the market. It is usually to create awareness of the existence of the business and what it is offering to the market. The twitter retweet helps you to achieve this objective without having to0 spends a lot of timeand money. With this feature, you will find that you will be able to reach hundreds of thousands of people in less than 24 hours.