Twitter retweet is a wealthy source of info for this form of analysis: a higher rate of RTs are posted daily, referring to almost inconceivable subject and Twitter’s API provides users the ability to evaluate and codify viral behavior in a manner that has not been feasible before.
It is significant to state that there are impactful factors that indicate how far a specific post or content circulates on Twitter.
Assuredly, the most evident facet that could be ascribed for a post getting RTed a lot is the total of audiences the user who posted it possess. Indeed, if you have ten thousand audiences you are more likely to obtain more Twitter retweets as compared to a scenario when you only have ten followers. However, the data reveals your audience count has a less than anticipated impact.
What we could learn here is that while the total number of followers exposed to a certain content or post does have a good impact on the total of time that post was RTed, it is a flimsy correlation, implying that other aspects paly a much bigger role. Through computing the ratio of RTs-per-follower for twenty thousand users and sketching the distribution of that metric we observe while many of the users possess an identical ratio, there occur a category of users that come with much greater RTs-to-follower number.
Fundamentally, if we take such metric as a step further and regulate not merely the total number of audiences, but also the tweeting rate which a user possesses, then we regard that as retweetability. This means that the metric enables us to determine those users who have retweetable contents, outside of skew through the total number of audiences they possess or the number of content they share on Twitter.
It is noteworthy that when we observe the most retweetable users, we can unveil some typical threads that make us perceive that the tweet contents are far more indispensable as compared to the number of RTs it will acquire than the user who shared it originally.
In line with this, the users that topped the list are the ones who commonly post info or news that is restricted to them and broadly desired by the rest of the users on Twitter. This only conveys that “value” is a very valuable concept in RTing.
It helps to know that some Twitter trends will begin to become clear when you begin to examine and determine the semantic content of tweets that are deemed as highly-RTed. These consist of RTs that are self-reference, timely, lists, call to actions and freebies. Aside from all these, countless of social media users prefer to RT blog posts too.
On the other hand, some studies also suggest that content or post will be more apt to get RTs if tweeted on peak periods when many Twitter users are browsing their feeds and are more in the mood to engage. Now that you have delved into the science of RTs, you can decide for yourself how you are going to incorporate all these to make your posts be labeled as retweetable.
The Science of Twitter Retweet
To boot, Twitter users certainly often wonder about the most indefectible period to tweet for them to guarantee higher audience engagement. Indeed, studies have illustrated that an algorithm that takes into consideration the previous activity of the each of your audiences – and makes conjectures regarding future tweeting- could result to a higher number of Twitter retweets as compared to other generally employed methodologies, like tweeting at peak traffic periods.
It is worth stating that the internet is filled with recommendations regarding the best times when to post on Twitter in order to acquire maximum exposure; however, the new research subjects marketing folk insight to systematic analysis. According to current research, RTs are particularly substantial to marketers because they aid in disseminating the message of a brand beyond core audiences.
Moreover, most marketers are insightful of the fact that there is an arrangement to Twitter traffic. Nothing much occurs in the early morning, then people go to work and RT extensively, as they perform their morning internet browsing. Truly, the number of Twitter retweets decline as the day continuous, with a little uptick at 5 in the afternoon.
Afterwards, this picks up repeatedly on a later time especially when people finished work and dinner or are out enjoying a night life with their phones beside them. Weekdays follow approximately that arrangement, but weekends reveal markedly distinct demeanor, with much lesser morning spikes and less slumps during the day.
Why it matters to understand your audience on Twitter?
In general, people follow other users who they regard as the greatest industry leaders. They search for and RT content that is brilliant, substantial and reliable for them, so make certain that your contents or posts clearly speak to that desire.
Likewise, studies also indicated that contents or posts that come with higher readability levels are more apt to be Rted, this only proves to say how significant it is to take the time in creating grammatically correct and meaningful posts that will resound with your target viewers.
Additionally, it matters to use phrases and languages that your audiences would literally utilize; not awkward or stale kind of marketing language. See to it that you carefully check out the analytics on your Twitter in order to acquire a concept of the base.
On the other hand, when it comes to optimal time of tweeting, it is best to check out free tools or apps available on the web that help analyze your current audiences and recommends the most critical period to transmit tweets. You have to understand that your audiences may reside in various time zones or you might learn that they are more engaged or active at specific periods of the day hinging on their age, type of job, lifestyle and many more.
Afterwards, make sure to adopt one of the several available tools to properly schedule your posts or contents. Always keep in mind that timing serves a very vital role in the likelihood that your posts or contents will be RTed, and even viewed at all.
